Duck Dynasty to Sponsor College Football Independence Bowl, NASCAR Race

By Lauren Leigh Noske
Duck Dynasty

It was recently announced that the Robertson family's Duck Commander business will be the title sponsor of both a NASCAR race at the Texas Motor Speedway and the college football Independence Bowl in Shreveport, Louisiana. The "Duck Dynasty" clan has much appreciation for each of the sports, and their Duck Commander hunting products likely appeal to many in the NASCAR and football arenas.

The Robertson family's appreciation for football traces back to patriarch Phil Robertson's college years. Phil played football on scholarship at Louisiana Tech, starting at quarterback ahead of National Football League (NFL) star Terry Bradshaw. He eventually declined an offer to play with the Washington Redskins and a chance to play in the NFL, however, because football interfered with duck hunting season. Bradshaw was given the opportunity to start at Louisiana Tech when Phil chose not to play his senior year, and he went on to win four Super Bowls as quarterback for the Pittsburgh Steelers.

Both the Duck Commander business and A&E's reality television show "Duck Dynasty" have been immensely successful for the Robertson family, whose net worth is an estimated $83 million. The Shreveport Times reports that Duck Commander will be the title sponsor of the Independence Bowl for the next six years, saying that the amount paid for the sponsorship is "on par" with previous sponsor AdvoCare's $800,000. They also estimate that the sponsorship for the NASCAR race may cost around $3 million.

    Most Popular
  • Is 'The Last Supper' worth watching? Audience and critics weigh in

    Is 'The Last Supper' worth watching? Audience and critics weigh in

    Faith-based films often receive mixed reactions, and The Last Supper is no exception. The movie attempts to bring a fresh perspective to one of the most iconic moments in Christian history, but does it succeed? Some reviews from critics and audiences provide insight into its strengths and shortcomings.

  • ‘The Chosen’ Season 5: The darkest season yet—What to know before watching

    The wait is over—The Chosen is back with its fifth season, and this time, things are getting intense. The new episodes dive straight into the final days of Jesus’ life, covering some of the most emotional and dramatic moments in the Bible. If you’ve been following the series, you already know that The Chosen isn’t just about retelling familiar stories—it’s about bringing them to life in a way that feels real.

  • Massacres in Syria: Over 1,000 dead, including Christians and Alawites

    Syria’s coastal regions have been devastated by a series of massacres, with reports indicating that over 1,000 people—many from Christian and Alawite communities—have been killed in brutal attacks. Entire families have been wiped out, and survivors are fleeing in search of safety as sectarian violence escalates.

  • Kim Sae-ron and Wheesung: The tragic irony of Korean society and the principles of happiness

    Not long ago, the media was in an uproar over actress Kim Sae-ron’s passing. Just months before, the same people who had relentlessly criticized her for her DUI incident were now expressing sympathy, saying, "The world was too harsh on her." The irony is impossible to ignore.

  • Newsboys move forward as a quartet after Michael Tait’s departure

    After more than a decade as the lead singer of the Newsboys, Michael Tait has officially parted ways with the band, marking a significant shift in the Christian rock group’s lineup. The remaining members—Jeff Frankenstein, Jody Davis, Duncan Phillips, and Adam Agee—have assured fans that they will continue forward, embracing a new season of music and ministry.

Top Stories