'Fixer Upper' Stars Chip and Joanna Gaines Respond to Target Collaboration Criticism

By Leah Marieann Klett
Fixer Upper
Chip and Joanna Gaines came under fire after announcing a partnership with Target. Twitter

Chip and Joanna Gaines - the Christian duo behind the HGTV show "Fixer Upper" - have responded after coming under fire from fans after announcing a collaboration with Target, a company known for its liberal-leaning policies.

Last week, the couple announced that the new Magnolia/Target line, Hearth and Hand, will hit stores November 5 - and the news instantly sparked a slew of reactions.

"I don't shop Target anymore. I wish you would had followed your Christian values instead of the almighty dollar. Lost a little respect," tweeted one woman.

"Really disappointed you guys would partner with a company that exalts what God specifically condemns," tweeted another.

"Very disappointed that as Christians you choose Target for your brand. Many Christians no longer shop there and my family still will not," wrote yet another.

As earlier reported, Target last year released a statement welcoming "transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity." The move prompted some conservatives - including the American Family Association and Franklin Graham - to boycott the company.

However, in a blog post, Chip explained that despite their "initial insecurities about partnering with a large retailer," Target has "exceeded our expectations every step of the way."

"With our friends, our family and with the people we do business with, we are serious about continually finding common ground," he said. "We are thankful to get to work side by side with the people at Target. We believe we are going to build something really beautiful together and that our positive impact will be far greater now than it would ever be apart."

A portion of the proceeds from the Hearth and Hand collection, he said, will be used to help families in need.

"One of the main reasons we decided to team up with Target is because we have found them to be the gold-standard when it comes to generosity and giving," he said. "This really resonates with us. Jo and I believe that to whom much is given, much is required. As our platform has grown, so has our desire to help communities far beyond Waco, Texas."

He added, "About a year ago, we decided to create the Magnolia Foundation to help local communities and families in need all over the country. With Hearth & Hand with Magnolia, we'll work with a number of charities to roll up our sleeves and get to work with."

While some disagree with the partnership, many fans expressed delight over the upcoming collection.

"Their partnership with @Target is the what Christianity is about. Real Christians don't judge; fake ones have nothing better to do," tweeted one woman.

"Really - w/all the tragedy & horror in the world, so much fuss about Target's bathrooms?!! Not enough Christianity going on in this thread," tweeted another.

According to the Target announcement, the collection arrives at Target stores and Target.com on November 5, with prices ranging from $9.99-$129.99. 

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