In a Super Bowl packed with star-studded commercials, big-budget spectacle, and over-the-top humor, one ad stood out—not for its flash, but for its heart. Instead of selling snacks, sneakers, or streaming services, it posed a simple yet profound question: What if love—not power, not division, but radical, selfless love—was the answer?

For the third year in a row, the “He Gets Us” campaign made its way into the biggest advertising event of the year, delivering an emotional and thought-provoking message about Jesus and the power of compassion. In just 60 seconds, it challenged millions of viewers to reconsider how they see love, faith, and each other.

A Super Bowl Ad with a Higher Calling

While the Super Bowl is known for its high-energy ads featuring celebrity cameos and laugh-out-loud punchlines, “He Gets Us” took a different approach. The 2025 ad was a montage of real, raw human moments—a homeless man being embraced, a heated argument dissolving into forgiveness, a family reuniting after years of distance. The message? Jesus’ love was radical. Do we live that way today?

Unlike traditional religious advertisements, the campaign avoids sermons and scripture-heavy messaging. Instead, it focuses on themes of kindness, empathy, and understanding—values that resonate regardless of one’s beliefs.

Faith in the Spotlight

Religious messaging in Super Bowl commercials is rare, making “He Gets Us” stand out in a lineup dominated by corporate branding. Since its debut in 2022, the campaign has sparked both praise and debate. Some see it as a refreshing reminder of human goodness, while others question its anonymous donors and the costs behind airing such an ad during one of the most expensive advertising slots in the world.

But regardless of opinions, the campaign’s presence at the Super Bowl signals something bigger: Faith and values still have a place in mainstream culture.

A Message That Lingers

In a game night filled with excitement, competition, and entertainment, one ad left people thinking long after the final whistle. Instead of simply selling a product, “He Gets Us” sold an idea: that love—true, unconditional, all-embracing love—never goes out of style.

And in a world that feels more divided than ever, maybe that’s exactly the message we needed.