Duck Dynasty's Willie Robertson spoke to the students at the nation's largest Christian university and shared that his family got to where they are today because of his father's decision to accept Christ as his Lord and savior at 28 years old.

"When you are moving towards God, you are moving towards the right direction," said Robertson, CEO of Duck Commander, a leading duck call manufacturer, and executive producer of A&E's hit reality television show Duck Dynasty, at Liberty University's convocation, part of the College for a Weekend (CFAW) event, in Lynchburg, Virginia, on Sept. 27, 2013. 

While the show has broken several ratings records on both A&E and cable television as a whole, the fourth season premiere debuted last month drew 11.8 million viewers, making it the most-watched nonfiction cable telecast in history.

Jerry Falwell, Jr., president of Liberty University and son of the university's founder late Jerry Falwell, introduced Robertson as one who is business savvy and his family is not just top celebrities in today's culture but also some of the nation's most famous Christians. 

While Robertson' father Phil gave his life to Christ at 28 and decided to make duck calls, a tool hunters use to lure fowl, Robertson is the only member of the family with a business degree, and he took the company from a living room operation to a multi-million dollar business.

Despite the 'success' from a worldly point of view, Robertson said humbly that "without my father making the decision to come to Christ, there would not be a show called Duck Dynasty."

He then told the story of John the Baptist pointing people to Jesus in the Gospel of Matthew and how the book of Isaiah calls John the "highway for God." 

Understanding the temptations that college students face, Robertson, a father of four, with most of them going to college soon, exhorted those gathered at the convocation, "My challenge to you is to not let the world's measuring stick show you what is successful.

"Our family views success (as being) able to go around the country and share the message of the Lord and to talk about our faith," he said.

As he finished, Robertson reminded students that even though they may believe in God, Satan will always try to prevent them from spreading the gospel.

"A base like this of young people can move mountains. Thank you for watching our show- you are making a difference," he said.

Friday's convocation is part of the university's College for a Weekend (CFAW). Before Robertson took the stage, David Crowder Band performed the song "This I Know."

And then the Vice President of Communication Johnnie Moore told the crowd how much Liberty appreciated the special guests. "We want you to know that as members in the body of Christ you are our honored guests and we are really glad you are here today," he said.