Emerging Gospel Music Television

Christian Media Gaining Support and Advertising

NASHVILLE, TN –

Pop, rock and country record sales have dominated due to large coverages on MTV, VH1 and CMT. Participants of the annual Gospel Music Week convention April 24-28 in Nashville were circulating news that gospel music may soon begin reaping the same rewards.

Two new channels -- Gospel Music Channel and MP Network -- are slated to bow by year's end.

The ones to launch GMC are a pair of veteran cable executives, former senior VP and general manager of Discovery Networks Charles Humbard is president/CEO. Brad Siegel, previously president of Turner Entertainment Networks, will serve as vice chairman and veteran country artist Larry Gatlin will serve as the director of artists and performances for country and Southern gospel.

The headquarters of the Gospel Music Channel will be stationed in Atlanta with production offices in Nashville, sponsored by private equity firms experienced in media investing: Alpine Equity Partners and Constellation Ventures.

The GMC will feature original prime-time programming, biography programs, and music videos with music styles ranging from country, rock, rap and children's music.

Humbard wants the network to "represent the entire body of work of all the diverse artists as well as diverse music styles." He originated the idea for the channel and has been developing it for two years.

"One of the things we will do is go really deep into the archives and trace the history of gospel music," Siegel says. "We aren't going to limit ourselves just to contemporary music of the moment."

At the convention, an announcement regarding the emergence of another faith-based music channel is the MP Network which will be stationed in Charlotte, N.C. Backed by a group of Christian businessmen, the channel's launch is spearheaded by president/CEO Larry Moore who previously was a CEO of Convacent, a broadband cable equipment engineering and design firm.

The vision of MP, as Moore says, is to target 18- to 34-year-olds. "Programming will consist of music videos, live and taped concerts and profiles of artists," he says. "Our emphasis will be predominantly urban, rap, rock, contemporary gospel and adult contemporary."

Though MTV, VH1 and CMT have flourished, the gospel industry hasn't been as fortunate with a cable vehicle for its music. Previous history of Gospel music being broadcasted was when Z MTV, a Nashville-based gospel channel that attempted to increase Gospel music video popularity.

"The gospel music industry is larger and more developed since the Z Music days," Gospel Music Assn. president John Styll says. "As 7% of the domestic music market, it is a viable genre with a large, devoted fan base."

Moore says Z Music was simply ahead of its time. "Contemporary Christian/gospel music had not reached the popularity it has reached today. Obviously, Mel Gibson's 'The Passion of the Christ' has brought a tremendous amount of focus on the marketplace."

    Most Popular
  • Is 'The Last Supper' worth watching? Audience and critics weigh in

    Is 'The Last Supper' worth watching? Audience and critics weigh in

    Faith-based films often receive mixed reactions, and The Last Supper is no exception. The movie attempts to bring a fresh perspective to one of the most iconic moments in Christian history, but does it succeed? Some reviews from critics and audiences provide insight into its strengths and shortcomings.

  • ‘The Chosen’ Season 5: The darkest season yet—What to know before watching

    The wait is over—The Chosen is back with its fifth season, and this time, things are getting intense. The new episodes dive straight into the final days of Jesus’ life, covering some of the most emotional and dramatic moments in the Bible. If you’ve been following the series, you already know that The Chosen isn’t just about retelling familiar stories—it’s about bringing them to life in a way that feels real.

  • Massacres in Syria: Over 1,000 dead, including Christians and Alawites

    Syria’s coastal regions have been devastated by a series of massacres, with reports indicating that over 1,000 people—many from Christian and Alawite communities—have been killed in brutal attacks. Entire families have been wiped out, and survivors are fleeing in search of safety as sectarian violence escalates.

  • Kim Sae-ron and Wheesung: The tragic irony of Korean society and the principles of happiness

    Not long ago, the media was in an uproar over actress Kim Sae-ron’s passing. Just months before, the same people who had relentlessly criticized her for her DUI incident were now expressing sympathy, saying, "The world was too harsh on her." The irony is impossible to ignore.

  • Newsboys move forward as a quartet after Michael Tait’s departure

    After more than a decade as the lead singer of the Newsboys, Michael Tait has officially parted ways with the band, marking a significant shift in the Christian rock group’s lineup. The remaining members—Jeff Frankenstein, Jody Davis, Duncan Phillips, and Adam Agee—have assured fans that they will continue forward, embracing a new season of music and ministry.