iPhone 7 Plus Camera Lauded For Apple's 'Romeo And Juliet' Ad

By Edwin Kee
'Romeo and Juliet' iPhone 7 Plus ad
 YouTube screengrab

We all more or less know just how great that Apple’s cameras in their iPhone family has performed all this while, basically being the king of the hill. However, this does not mean that other companies and its rivals are simply going to let Apple run away with such strength with each successive generation of smartphones, and the current generation of flagship smartphones certainly yields some pretty interesting results when it comes to the best smartphone camera. Still, this is not to say that you will not be able to obtain some cool looking photos and videos with Apple’s latest iPhone 7 Plus. In fact, Apple trumpets the ability of the iPhone 7 Plus’ camera by releasing its most recent ad titled ‘Romeo and Juliet’.

The ‘Romeo and Juliet’ ad is touching when you view it above, conveying a heart tugging moment in just half a minute. The main purpose of the ad is not to help you realize that life is worth living because of love, but rather, to highlight the capabilities and extent of performance which the dual-camera system that the iPhone 7 Plus possesses.

This particular ‘Romeo and Juliet’ ad spot will concentrate on Act II Scene II of Shakespeare's masterpiece. Also well known among the masses as the balcony scene, Capulet's Orchard would be one of the most famous scenes where theater is concerned. Children would be the ones playing the roles in Apple’s take of the scene, as we are reminded that the main star of this ad would be the iPhone 7 Plus.

Opening with a cinematic shot, the ad continues to showcase other potential situations that everyday smartphone users would encounter and would like to capture on video for posterity: including exterior shots as well as night time moments. When a young and blushing Juliet realizes that her Romeo is around, she then quickly makes a dash for the balcony, crying out the immortal line, "O Romeo, Romeo! wherefore art thou Romeo?"

Apple’ decided to cut straight to the chase in this particular version, delivering Romeo's response, "Call me but love." Eventually, the ad will then be cut to a shot where a man holds the iPhone 7 Plus, with his eyes welling up at the edges. It seems that this is but a school play that is seen through the father of the girl
who plays Juliet, and this man is part of the audience, who wants to film the entire proceedings so that he can immortalize the moment. Do you think that the day will come when entire movies will be shot on nothing but a mobile device? After all, we have heard whispers that part of The Avengers were captured on an iPhone in the past, although chances are it would not be any of the major scenes that required much detail. With the iPhone 7 Plus, amateur videography will certainly continue to bloom thanks to the dual-camera system and its capabilities, not to mention this ad ending with the tagline "Your movies look like movies on iPhone 7."

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