The Glenn Eyrie Group under the Navigators are holding an event known as Marketing Seminar,Thursday, March 4, 2004, from a.m. to 4:30 p.m. (registration begins at 7:30 a.m.)

What is it?

A one-day educational seminar designed not to sell you a marketing service, but to train, equip and empower you to better market your church.

Who should attend?

Church Marketing Directors

Communications Directors

Pastors and Associate Pastors

Student Ministry Leaders

Small Group Leaders

Children's Ministry Leaders

Men and Women Ministry Leaders

Creators of Newsletter and Church Bulletins

Some churches think "advertising" is a bad word . . . and "marketing" is just a downright scary one. Many say, "Can't we can pray, and hope that people will come?" With our world in such turmoil, we can't afford to wait for the lost to ring our church's doorbell. We must act purposefully and intentionally to share the good news of the Gospel.

There are churches working hard to market themselves, but marketing dollars are limited. So, it's important to learn to use those dollars in the most effective way. Not to market harder, but to market smarter.

You're never too small to start marketing successfully.

This must-attend seminar will teach you how to start marketing with what you've got. Whether you have 60 people, 600 or 6,000, you'll discover how to tailor a plan to start marketing effectively to your members.

You'll learn how advertising your church can impact your community, influence people, create credibility and generate excitement in your congregation. You'll receive practical tools to help you strategize, plan and allocate your marketing dollars. It's time to learn to make your church's marketing buget an investment - not an expense.

Hey, if you're already doing it, this seminar will help you do it more effectively.

If you have a sign in front of your church, you're marketing, an ad in the yellow pages, a church bulletin, you're marketing. Marketing Your Church From the Inside Out will introduce you to a new concepts of marketing and help you learn how to market your church purposefully so you can grow.

Attend this powerful seminar and gain a better understanding of how to:

Set realistic targeted marketing objectives

Create opportunities for your congregation to go through the cultural wall

Utilize your congregation's sphere of influence to market effectively

Learn high-impact, lower cost marketing strategies

Market so that people will come

Identify the market conditions that create an advantage for your church

Learn how to integrate your marketing plan

Track the results and define success

Ensure a positive return from your investment

And more!

SCHEDULE of EVENTS

8:30 Marketing Your Church

Tricia Langley, Keynote Speaker

Advertising works

Do the easy things first

Marketing from the inside out

Create and use windows of opportunities

Marketing over the cultural wall

Influence is like cash

9:45 Break

10:00 Developing a Marketing Plan

Tricia Langley, Keynote Speaker

Empowering your congregation

Identify problem

Identify opportunities

Set objectives

Define your market

Develop your marketing plan

Planning your strategies

11:45 Lunch

12:30 Workshop

1:00 Workshop

1:30 Workshop

2:00 Break

2:30 Your Own Case Study

Tricia Langley, Keynote Speaker

4:30 Dismiss

Workshops & Leaders

Making the Message Count

Kara Schwab, Freelance Copywriter

Designing to Impact

Shane Wagoner, BoldFace Design

Impacting Your Core Audience

Phil Lewis, General Manager, Christian Radio

Impacting People Over the Cultural Wall

Kent Hilderbrand, Sales Manger, The Eagle Radio

Direct Mail . . . It's More Than You Think

Steve Nyrthinen, Owner, All Mail Prep, Inc.

Cost

$98 per person includes lunch and seminar notebook (tax not included).

To make your reservation, call 1-800-944-GLEN (4536) or 719-634-0808. Space is still available unless otherwise noted.

*from The Navigators - www.navigators.org