New iPhone Ads Feature ‘Hey Siri’ With Steph Curry and Jamie Foxx

Stephen Curry in new iPhone 6S ad.
Stephen Curry in new iPhone 6S ad.

If you're looking at what may have possibly changed with the new iPhone 6s and 6s Plus, you'll be shocked that "the only thing that has changed is everything."

This is the message that the new series of Apple ads is proclaiming after a campaign that veers away from the young and anonymous everyman to some big celebrity endorsements.

Whether it's a more modern image taking and storing device or a more sophisticated Siri conducting a smart conversation (and mild flirting) with her users, the ads are meant to convey greater power and a more human element to a rapidly developing AI.

Some might think it's cool. Others might call it creepy.

Tech Crunch describes the first ad as an anthem to the new iPhone 6s camera. The model is capable of 4k video recording and live photo feature. The ad shows how the 6s radically captures life by taking moving pictures and makes it easier to take pictures, store them and share to the world.

However, fans might miss out on the jump shot that Golden State Warriors point guard Steph Curry makes. He is seen doing the video recording on HD.

9 to 5 Mac also features the second ad with Jamie Foxx getting some help from Siri while putting on his tie. During the short interaction, the iPhone's robotic intelligence remarks on how Foxx's tone of voice may indicate that he is a very attractive man. Foxx replies by saying that he thinks that Siri might have a crush on him. It's a totally weird scene out of AI that some might find interesting.

Meanwhile, the third ad, called "Flip a coin," shows Foxx asking Siri to flip a coin to help him choose which script to get. When Siri announces "tails," Foxx declares: "Sci-Fi Western it is."

Though the short clips are enduring and cute, it also shows how high-tech gadgetry is bound to make it easier for humans to forget how to perform simple actions like flipping a coin.

But in reality, the campaign's main goal is to get users to become more comfortable with handling their iPhone 6s hands-free. The M9 motion coprocessor technology makes it possible for Siri to be on every handheld phones at chatting with its users without quickly emptying the phone's battery.

The iPhones 6s have since sold 13 million in sales since it was released in September.

    Most Popular
  • Is 'The Last Supper' worth watching? Audience and critics weigh in

    Is 'The Last Supper' worth watching? Audience and critics weigh in

    Faith-based films often receive mixed reactions, and The Last Supper is no exception. The movie attempts to bring a fresh perspective to one of the most iconic moments in Christian history, but does it succeed? Some reviews from critics and audiences provide insight into its strengths and shortcomings.

  • ‘The Chosen’ Season 5: The darkest season yet—What to know before watching

    The wait is over—The Chosen is back with its fifth season, and this time, things are getting intense. The new episodes dive straight into the final days of Jesus’ life, covering some of the most emotional and dramatic moments in the Bible. If you’ve been following the series, you already know that The Chosen isn’t just about retelling familiar stories—it’s about bringing them to life in a way that feels real.

  • Massacres in Syria: Over 1,000 dead, including Christians and Alawites

    Syria’s coastal regions have been devastated by a series of massacres, with reports indicating that over 1,000 people—many from Christian and Alawite communities—have been killed in brutal attacks. Entire families have been wiped out, and survivors are fleeing in search of safety as sectarian violence escalates.

  • Kim Sae-ron and Wheesung: The tragic irony of Korean society and the principles of happiness

    Not long ago, the media was in an uproar over actress Kim Sae-ron’s passing. Just months before, the same people who had relentlessly criticized her for her DUI incident were now expressing sympathy, saying, "The world was too harsh on her." The irony is impossible to ignore.

  • Newsboys move forward as a quartet after Michael Tait’s departure

    After more than a decade as the lead singer of the Newsboys, Michael Tait has officially parted ways with the band, marking a significant shift in the Christian rock group’s lineup. The remaining members—Jeff Frankenstein, Jody Davis, Duncan Phillips, and Adam Agee—have assured fans that they will continue forward, embracing a new season of music and ministry.