Pokémon GO has been one of the stellar hits of 2016 where mobile gaming is concerned, and it while the Pokémon juggernaut has slowed down somewhat, there is still plenty of mileage left in the legs of this particular title. Pokémon GO has also given Nintendo a shot in the arm where its latest quarterly results are concerned, and with that in mind, it would be sheer madness not to provide more new stuff and updates for the legion of Pokémon GO fans out there. This Valentine’s Day will be extra special, as Niantic Labs and Nintendo have worked to ensure that there will be a Pokémon GO Valentine’s Day event which will run from now until the day after Valentine’s, which would be February 15.

Not being able to share this February 14 with that special someone should not be too much of an issue, as Pokémon GO’s Valentine's Day event will surely leave a sweet taste in your mouth. Those who indulge in Pokémon GO until February 15 will have the chance to earn far more candy than usual, not to mention being able to have an increased number of chances in encountering all kinds of pink-colored Pokémon to go along with the Valentine’s Day theme. Of course, there will also be the additional benefit of longer Lure Modules that would make the game far more enjoyable..

The Pokémon GO team also mentioned that "With Valentine's Day just around the corner, we couldn't think of a sweeter time to double the amount of candy you'll earn every time you catch, hatch, and transfer Pokémon. Grab your valentine, get out, and explore the world around you!" Buddy Pokémon will also benefit from the Valentine’s Day event, as one will be able to hunt for candy with half the amount of time required.

Throughout the Pokémon GO Valentine’s Day event, trainers ought to be able to come across the likes of Chansey, Clefable, and "many other adorable pink Pokémon" whenever they scour the wild to add to their Pokémon collection. Not only that, there will be a higher chance for Cleffa, Igglybuff, and Smoochum to hatch from Eggs throughout the corresponding period.

Last but certainly not least, Lure Modules will be more effective than ever before, being able to last for a whopping six hours for the whole duration of the Valentine’s Day event. This should be able to go some distance in helping one paint the town pink as opposed to red. After all, we are talking about the Lure Module lasting a dozen times more compared to the regular times where they last for a mere 30 minutes. Go ahead and geek out on Pokémon GO this Valentine’s Day. Niantic has shown an uncanny ability to flow with the times, ensuring that there will always be an event that corresponds to the real world calendar in order to make sure that the Pokémon GO game will be far from boring or static. This is in line with their Halloween and Christmas in-game events, and we are pretty sure that we will see Easter events make their mark too -- expect to see plenty of Egg hatching then.