Samsung Galaxy Note 7 Recall Had Little Damage On Samsung US Brand

Samsung
Samsung Town in Gangnam Station, Korea By Oskar Alexanderson - originally posted to Flickr

Samsung faced a hard battle this year when they launched their Galaxy Note 7. They had to recall the Galaxy Note 7 units due to its tendency to heat up and even explode. But according to a poll by Reuters/Ipsos, despite the recall and discontinuation of the Galaxy Note 7, many US consumers still trust the Samsung brand.

What was supposed to be a model to rival the Apple iPhone 7 became a nightmare for Samsung executives when reports of exploding Samsung Galaxy Note 7 were confirmed all over the world. The company then recalled the units and announced that they would discontinue it. But despite this, US consumers still want to buy products from the brand.

Business Insider reports that the survey done last October 26 up to November 9, showed that Samsung users were loyal, same as Apple users are. When informed of the recall of the Galaxy Note 7, there was not much difference in those who wanted to buy a Samsung smartphone.

27% responded that they would still shop for a Samsung smartphone even if they knew about the recall, and for those who were not aware of the recall, a total of 25% said they would buy. The poll, released Sunday reflected how Samsung users were fiercely loyal to the brand they love. A whopping 91 percent of customers who currently possess a Samsung smartphone would be willing to buy another Samsung phone, and 92 percent said they have no problem with buying another Samsung product.

This poll shows that despite the disaster of the Galaxy Note 7, customers are still willing to shell out money to buy Samsung products. The poll was conducted with a total of more than 5,000 people from all over the 50 states.  Some of the respondents owned iPhones while some owned Samsung phones.

The poll does not give specific data on how the people perceived the recall of the Galaxy Note 7 though.  The customers and consumers were merely asked on how interested they are in buying Samsung phones, and not whether the recall made them change their decision.

Samsung, for their part, claimed that 85 percent of the Galaxy Note 7 recalled phones were already replaced. Most customers chose another Samsung model to replace their Note 7.

In a statement, the company  said it was now focused on "ensuring customer safety and understanding the root cause of the issue."

    Most Popular
  • Is 'The Last Supper' worth watching? Audience and critics weigh in

    Is 'The Last Supper' worth watching? Audience and critics weigh in

    Faith-based films often receive mixed reactions, and The Last Supper is no exception. The movie attempts to bring a fresh perspective to one of the most iconic moments in Christian history, but does it succeed? Some reviews from critics and audiences provide insight into its strengths and shortcomings.

  • ‘The Chosen’ Season 5: The darkest season yet—What to know before watching

    The wait is over—The Chosen is back with its fifth season, and this time, things are getting intense. The new episodes dive straight into the final days of Jesus’ life, covering some of the most emotional and dramatic moments in the Bible. If you’ve been following the series, you already know that The Chosen isn’t just about retelling familiar stories—it’s about bringing them to life in a way that feels real.

  • Massacres in Syria: Over 1,000 dead, including Christians and Alawites

    Syria’s coastal regions have been devastated by a series of massacres, with reports indicating that over 1,000 people—many from Christian and Alawite communities—have been killed in brutal attacks. Entire families have been wiped out, and survivors are fleeing in search of safety as sectarian violence escalates.

  • Kim Sae-ron and Wheesung: The tragic irony of Korean society and the principles of happiness

    Not long ago, the media was in an uproar over actress Kim Sae-ron’s passing. Just months before, the same people who had relentlessly criticized her for her DUI incident were now expressing sympathy, saying, "The world was too harsh on her." The irony is impossible to ignore.

  • Newsboys move forward as a quartet after Michael Tait’s departure

    After more than a decade as the lead singer of the Newsboys, Michael Tait has officially parted ways with the band, marking a significant shift in the Christian rock group’s lineup. The remaining members—Jeff Frankenstein, Jody Davis, Duncan Phillips, and Adam Agee—have assured fans that they will continue forward, embracing a new season of music and ministry.