The online store, MissPoppy.com, brings in a whole new array of crossover merchandise--products featuring a Christian theme already selling well in the secular market.

One example is the infamous "Jesus is My Homeboy" clothing line created by the Los Angeles-based Teenage Millionaire, which have been worn by celebrities such as Madonna, Ben Affleck, Aston Kutcher, and Pamela Anderson.

Other interesting products that cannot be found just anywhere are Bible pencil sharpeners and Ten Commandments rulers.

"There's a forced quality about these items that puzzles and amuses. How is a Bible like a pencil sharpener? How does one confer spirituality upon a red plastic ruler?" asked Miss Poppy Dixon. "The effort is sweet and sincere and enigmatic. It's the kind of dynamic that many of our customers, whether Christian or not, appreciate."

While ailing mom and pop Christian shops chase after the shrinking Christian bookstore dollar, MissPoppy.com branches out into Christian pop culture offering the kinds of things that every consumer wants and needs--clothing, body care, toys and gifts, and other everyday items--all within a Christian context.