The highly-anticipated movie "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe" was released on Friday.

The Walt Disney and Walden movie is based on the popular children's series, written by renowned Christian apologist C.S. Lewis, about four British children who stumble into a magical land of talking beasts and creatures ruled by an evil sorceress, the White Witch who believes herself to be the Queen of Narnia. The children then meet Aslan the Lion, the true king of Narnia and find themselves working with him to defeat the White Witch.

In an effort to top the box office, Disney reached out to churches nationwide to promote the new movie in order to bring in similar results as "The Passion of Christ" in 2004. When the "Passion" was released, many started to talk about Jesus, some churches said, that's why Narnia is seen as an evangelism tool for churches who are urging congregants to watch the movie.

Meanwhile, some are saying that since the movie is more family-oriented than the "Passion," it will draw an even larger audience.

According to reports, the movie has already helped in sky-rocketing the sales of the already popular Narnia books, particularly in the Christian retail stores, as well as boost the sales of other related Narnia materials.

The movie is rated PG 13 for battle sequences and some frightening moments. Running time is 140 minutes.