Welcome to Alibaba Passport: An Invite-Only Rewards Club For Wealthy Shoppers

APASS members at an invite-only gala night.
APASS members at an invite-only gala night.  Alibaba

Think Alibaba is just for connecting manufacturing and bulk suppliers with dealers from all around the world?

Alibaba has taken that middleman role a step further with the release of Alibaba Passport (APASS), an invite-only rewards club for the site's wealthy shoppers. APASS was formally launched in 2012 but has only recently gained popularity.

APASS combines together Facebook, Amazon Prime, and the American Express Black Card into one, with its 100,000 strong members treated to luxurious trips and personal services as the company's way of saying "Thank You" for the members' brand loyalty.

Alibaba only asks for one thing in exchange: to let other people know of the company's excellent perks and services, encouraged through blog posts and personal referrals.

But APASS comes at a high cost.

Meng Cui Yi, a 33-year old restaurant owner, is an APASS member that has spent close to $90,000 on Alibaba's site. Based in Shanghai, she almost had troubles fitting in her apartment purchases made during Alibaba's Singles' Day Sale, an annual event that draws in a large crowd of heavy spenders.

As an invite-only club, APASS maintains its exclusivity through its high membership criteria: a customer must have ordered at least $15,000 in one year on the Alibaba site; and should have had a range of positive feedbacks from sellers interacted with. From these two determinants, Alibaba picks top customers which they would want to invite in the premier club.

Once in, members are treated with utmost care. Just this September, 10 APASS members were treated to a nine-day all-expenses paid vacation to Italy. They stayed in five-star hotels, and got to visit the Maserati factory, La Perla's premium lingerie store, and the prestigious Mezzacorona's vineyards as part of their tour. The entire trip was put on live cast on the Tmall app and Youku Tudou, another Alibaba video site acquisition.

While APASS has been costing a lot of investment for Alibaba, Alibaba adviser Duncan Clark says, "It's very much worth their (Alibaba's) while to take care of the high rollers."

APASS is Alibaba's new strategy into encouraging heavy spenders based in China to maintain brand loyalty, given that the company is currently fighting against the economic influx, the recent wave of anti-Chinese manufacturing sentiments, and the company's biggest emerging competitor JD.com.

Alibaba's efforts clearly are not in vain though. Another APASS member, Sukin Su, says of her experience, "I tell everyone why don't you all shop on Tmall (an online retail site owned by Alibaba)... It's fast, and if you have any problems they can solve it for you.

    Most Popular
  • Is 'The Last Supper' worth watching? Audience and critics weigh in

    Is 'The Last Supper' worth watching? Audience and critics weigh in

    Faith-based films often receive mixed reactions, and The Last Supper is no exception. The movie attempts to bring a fresh perspective to one of the most iconic moments in Christian history, but does it succeed? Some reviews from critics and audiences provide insight into its strengths and shortcomings.

  • ‘The Chosen’ Season 5: The darkest season yet—What to know before watching

    The wait is over—The Chosen is back with its fifth season, and this time, things are getting intense. The new episodes dive straight into the final days of Jesus’ life, covering some of the most emotional and dramatic moments in the Bible. If you’ve been following the series, you already know that The Chosen isn’t just about retelling familiar stories—it’s about bringing them to life in a way that feels real.

  • Massacres in Syria: Over 1,000 dead, including Christians and Alawites

    Syria’s coastal regions have been devastated by a series of massacres, with reports indicating that over 1,000 people—many from Christian and Alawite communities—have been killed in brutal attacks. Entire families have been wiped out, and survivors are fleeing in search of safety as sectarian violence escalates.

  • Kim Sae-ron and Wheesung: The tragic irony of Korean society and the principles of happiness

    Not long ago, the media was in an uproar over actress Kim Sae-ron’s passing. Just months before, the same people who had relentlessly criticized her for her DUI incident were now expressing sympathy, saying, "The world was too harsh on her." The irony is impossible to ignore.

  • Newsboys move forward as a quartet after Michael Tait’s departure

    After more than a decade as the lead singer of the Newsboys, Michael Tait has officially parted ways with the band, marking a significant shift in the Christian rock group’s lineup. The remaining members—Jeff Frankenstein, Jody Davis, Duncan Phillips, and Adam Agee—have assured fans that they will continue forward, embracing a new season of music and ministry.