The World Emergency Relief Hong Kong (WERHK) will launch the 11/11 Campaign that will help the younger generation understand the needs of children around the world in under-developed countries.

WERHK will be inviting residents in Hong Kong on Nov. 11 to take part in a "one-day poverty diet experience."

The participants will be given three options. Option one is to eat one apple for lunch. Option two would be to choose a "typical poverty menu," in the countries -- Africa, the Philippines or Cambodia, and western China.

The last option asks participants to spend no more than HK$11 for three meals on the event date, which is the household spending in most of the under-developed countries, WERHK said.

"We would like to instill positive values like thankfulness and appreciation in our younger generations through this campaign," WERHK said on their website, with hope that they will "give a helping a hand to children in need."

By increasing awareness, their goal for the year is to raise HK$1,000,000 for under-privileged children by supporting education and living expenses for 100 orphans in western China, nutritious meals for 2,000 children in South East Asia, and medical relief for 1,000 children in Africa.

The theme of the campaign is "Experience in a day what is an everyday experience for many!"

WER is a non-profit organization founded in the United States in 1985. It is an interdenominational fellowship of Christians and organizations worldwide that works together to help people in need, particularly with children and their families. The Hong Kong branch was established in 1998.